Kumho Tire Co., Inc., a leading South Korean tire manufacturer, has established itself as a key player in the global automotive industry, producing high-performance tires for passenger cars, trucks, SUVs, and even aircraft. Founded in 1960 as Samyang Tire amid South Korea's post-war reconstruction, the company is now a subsidiary of China's Qingdao Doublestar Co., Ltd., following a 2018 acquisition. With annual revenues exceeding $3 billion and operations in over 180 countries, Kumho Tire emphasizes innovation, sustainability, and partnerships with major automakers like Hyundai, Kia, and Mercedes-Benz. Its journey reflects resilience through economic challenges, technological advancements, and strategic expansions, making it one of the world's top 20 tire makers.
Founding and Early Years (1960s–1970s)
Kumho Tire's origins trace back to 1960, when it was established as Samyang Tire Co., Ltd. by Park In-chon, the founder of the Kumho Asiana Group, in Gwangju, South Korea. This period followed the Korean War, a time of economic hardship and national rebuilding. The company began modest operations, producing its first tires in 1961 at a rate of just 20 per day. Despite limited resources, Samyang Tire focused on quality, earning the Korean Standard (KS) mark in 1966 and the U.S. Department of Transportation (DOT) certification that same year, paving the way for international exports.
The company's first export occurred in 1965 to Thailand, valued at $7,700, marking an early step toward global markets. By the 1970s, Kumho Tire (still under the Samyang name until 1984) expanded its infrastructure. The Songjeong Plant began operations in 1971, followed by the completion of the Gwangju Plant in 1974. Technological milestones included the development of radial tires and aircraft tires in 1975. In 1976, annual production surpassed 1 million units, a first for Korea, and the company received the Grand Prize at the 5th Quality Management Award in 1979, underscoring its growing reputation for excellence.
Growth and Technological Advancements (1980s–1990s)
The 1980s were a decade of rapid expansion and rebranding. In 1980, Kumho Tire won the $100 Million Export Trophy, reflecting its increasing international presence. The establishment of the Gwangju Central Research Center in 1981 boosted innovation. A pivotal merger with Kumho Industry Co., Ltd. in 1984 led to the renaming as Kumho Co., Ltd., and the company received the Grand Prize for Improved Productivity. By 1989, a proving ground was constructed at the Gokseong Plant, enhancing testing capabilities.
The 1990s focused on global competitiveness and quality certifications. Kumho America Technical Center (KATC) opened in 1990 in Akron, Ohio, to tap into U.S. expertise. By 1992, the company ranked among the world's top 10 tire manufacturers. It achieved ISO 9001 certification in 1994 and ISO 14001 in 1996, emphasizing environmental standards. The trade name changed to Kumho Tires Co., Ltd. in 1996. In 1997, it became the first Korean tire maker to receive a certificate for superb after-sales services. Further accolades included QS 9000 certification in 1998 and an environment mark certificate in 1999. That year, Kumho developed run-flat tires, becoming the fourth global manufacturer to do so, and incorporated Kumho Construction, renaming to Kumho Industry Co., Ltd.
Entering the Global Stage (2000s)
The 2000s solidified Kumho Tire's status as a world-class brand. In 2000, it was nominated as the official tire supplier for the International Formula 3 Korea Super Prix and introduced Six Sigma management. Certifications continued with VDA in 2001 and the North Europe Nordic Swan label in 2002. The Pyeongtaek Plant (APU) was built in 2003, and Kumho ranked 9th globally, spinning off from Kumho Industry Co., Ltd. Export milestones included the $800 Million Export Trophy in 2004, alongside ISO/TS16949 certification and designation as an Advanced Technology Center (ATC). In 2005, it won the $1 Billion Export Trophy, listed on the Korean and London stock exchanges, and began constructing a research center in China.
Expansion accelerated: A sales entity in China in 2006, construction of a Vietnam factory, development of the world's first 32-inch UHP tires, completion of the Tianjin Plant, and opening of Korea's first Tire History Museum. In 2007, prototypes for F1 tires were developed, the Changchun Plant in China was completed, and OE supply began to Mercedes-Benz—the first for a Korean firm. Sponsorships included Manchester United Football Club. By 2008, OE tires were supplied to Ford USA, a Vietnam factory was completed, FAA TSO certification was obtained, and a central research center was built. In 2009, Kumho ranked No. 1 in Korea's Customer Satisfaction Index (KCSI) for five years running and supplied OE truck tires to Mercedes-Benz.
Challenges, Acquisition, and Recovery (2010s)
The 2010s brought both triumphs and trials. Celebrating its 50th anniversary in 2010, Kumho released the premium 'Majesty SOLUS' tire and opened social media accounts. It topped KCSI for seven years and KNPS for four by 2011, sponsored Hamburger SV, and participated in the Seoul Motor Show. In 2012, it launched eco tires.
Financial difficulties emerged in 2009 due to the parent group's liquidity crisis, leading to a debt workout. A 2011 controversy in China over production practices prompted recalls and apologies. Labor issues surfaced in 2019 at the Macon, Georgia plant, where the U.S. National Labor Relations Board ruled against union-busting activities.
A turning point came in July 2018 when China's Doublestar acquired a 45% stake for $607 million, assuming control and separating Kumho from the Asiana Group.
Recent Developments (2020s–Present)
Under Doublestar, Kumho Tire has focused on recovery and innovation. In 2020–2025, the company reported strong financial growth: 2024 revenue reached KRW 4.538 trillion (up 12% year-over-year), with profits of KRW 434 billion. Q1 2025 set a record with $860 million in sales (up 15%), though Q2 saw a 7.9% revenue increase to KRW 1.22 trillion but a profit decline due to market pressures.
Product launches include the Solus HA32 all-season tire and concepts like Volume and Origami, which won the iF Design Award in March 2025. Kumho supplies OE tires for Kia models like the Tasman (2025) and Hyundai vehicles such as the Elantra and Santa Fe. In October 2024, it won the grand prize at the Global Top Excellent Environmental Technology Awards for low-carbon tires. Consumer engagement expanded with participation in 2025 Jeep events in the U.S.
Conclusion
From its humble beginnings in 1960 producing a handful of tires daily to achieving record sales and environmental accolades in 2025, Kumho Tire's history is one of perseverance, innovation, and adaptation. Overcoming financial hurdles and ownership changes, the company continues to advance smart mobility solutions, partnering with global brands and investing in sustainable technologies. As it navigates the evolving automotive landscape, Kumho Tire remains committed to quality and performance, solidifying its role as a trusted name worldwide.