Bridgestone Blizzak Tires: A Comprehensive Review
Bridgestone's Blizzak line has long been a go-to choice for drivers facing harsh winter conditions. Designed specifically for snow, ice, and slush, these studless winter tires emphasize traction and control where all-season options fall short. With roots dating back to the 1990s, the Blizzak series has evolved through continuous innovation, incorporating advanced rubber compounds and tread designs to combat slippery surfaces. As of 2025, the lineup includes established favorites like the WS90 for passenger cars and DM-V2 for SUVs, alongside the newly launched WZ-1, which introduces ENLITEN technology for enhanced ice performance and efficiency. This review draws on expert tests, user feedback, and comparisons to evaluate their strengths, weaknesses, and overall value for winter driving.
Overview of Key Models
The Blizzak family caters to a variety of vehicles, from sedans to light trucks. Here's a breakdown of the most popular models:
- Blizzak WS90: Aimed at passenger cars and minivans, this model features Multicell compound technology with microscopic bubbles that absorb water on ice for better grip. It offers improved tread life over predecessors, with up to 30% better wear resistance. Available in sizes from 14 to 20 inches, it's rated for speeds up to 118 mph (T-rated).
- Blizzak DM-V2: Tailored for SUVs, crossovers, and light trucks, it uses a directional tread pattern with NanoPro-Tech multicell compound for enhanced snow traction. It's praised for handling deep snow and provides a quieter ride than earlier versions. Sizes range from 15 to 22 inches.
- Blizzak WZ-1: The latest addition for 2025, debuting in September, this passenger car tire incorporates ENLITEN technology for reduced weight and rolling resistance, while delivering "superior ICE control" and performance across various surfaces. It's Bridgestone's first studless tire with this tech, promising longevity and versatility.
Other variants include the LM-001 for performance-oriented vehicles and the VRX3 for regions with milder winters, but the WS90 and DM-V2 remain the core offerings in North America.
Performance in Winter Conditions
Blizzak tires excel in severe winter environments, thanks to their hydrophilic coating and siped treads that bite into snow and ice. In independent tests, they consistently rank high for acceleration, braking, and cornering on slippery roads.
- Snow and Ice Traction: Users report exceptional grip in deep snow, with the DM-V2 earning 9-10 ratings for snow and ice performance in surveys. The WS90 handled a Maine winter storm admirably, providing responsive handling without slippage. However, some note reduced effectiveness as the multicell layer wears down after 50-60% tread life.
- Wet and Dry Roads: While not their forte, Blizzaks perform adequately on wet pavement due to wide grooves that channel water. Dry road handling is firm but can feel noisy and less refined compared to all-seasons.
- Durability and Noise: Tread life averages 12,000-15,000 miles for three to four seasons, though rapid wear is a common complaint, especially in mixed conditions. Noise levels are higher than competitors, with a noticeable hum on highways.
In real-world scenarios, like beach-to-mountain drives or urban commutes, Blizzaks inspire confidence, but they're best swapped out come spring to preserve tread.
Pros and Cons
| Pros | Cons | |
| Outstanding snow and ice traction | Faster wear compared to rivals | |
| Responsive handling in slush | Noisier on dry roads | |
| Versatile for various vehicle types | Performance drops after multicell layer wears | |
| Affordable pricing (starting around $100-150 per tire) | Limited warranty (typically 3-5 years) |
Comparisons to Competitors
When stacked against top rivals like Michelin X-Ice Snow and Nokian Hakkapeliitta R5, Blizzaks hold their own in deep snow but lag in longevity and quietness.
- Vs. Michelin X-Ice Snow: Michelins offer better wet braking (4.33% shorter stops) and last up to six seasons, but Blizzaks edge out in deep snow traction due to deeper grooves. X-Ice is quieter and more fuel-efficient, making it ideal for mixed winters, while Blizzak suits heavier snowfall.
- Vs. Nokian Hakkapeliitta R5: Nokians provide superior ice grip and lateral stability in tests, with Arctic Grip Crystals enhancing bite. However, Blizzaks feel more agile in snow-over-ice scenarios and are often cheaper by $70-300 per set. Hakkapeliittas are premium-priced but excel in extreme cold.